Li Feifei, PhD in Management, Associate Professor, Head of Full-English Teaching Program. Her research field is marketing strategy and brand management. She was awarded the first place in the 6th Shandong Normal University Young Teaching Achiever Competition. She won the first prize in the seventh "Super Star Cup" teaching competition for young teachers in Shandong Province. In 2020, she was recommended to join the National Teaching Competition Selection and won the third place in the Arts category in Shandong Province. She was awarded the project of university-level teaching reform and "Golden Course”, presided over and participated in provincial and national academic research projects. She published one academic monograph and many papers in CSSCI journals. Her classroom is full of spirituality, with academic atmosphere, application value and great appeal. Her courses such as Marketing, Consumer Behavior, Sales Psychology, and Strategic Management are highly regarded by students and her all-English courses are also widely enjoyed by foreign graduates.