李斐斐

Li Feifei

管理学博士,副教授,商学院全英项目负责人。研究方向为企业的营销策略和品牌管理

李斐斐,管理学博士,副教授,商学院全英项目负责人研究方向为企业的营销策略和品牌管理。曾在第六届山东师范大学青年教学能手比赛中获全校第一名,山东省第七届超星杯高校青年教师教学比赛一等奖。2020年,她讲授的《市场营销》成功入选全国高校青年教学比赛遴选赛,获得山东省文科组第三名。获得校级教改和“金课”立项主持和参与省部级及国家课题,出版学术专著1部,发表CSSCI等期刊论文多篇。

李斐斐老师全球百强企业和大型国有企业中工作多年,一直从事营销分析、品牌管理和战略规划,实践经历丰富。她的课堂灵性十足,有学术气韵、实践深度和极强的感染力。《市场营销》、《消费者行为学》、《销售心理学》和《战略管理》等多门课程受到学生们的高度评价,她的全英课程也受到硕士留学生的广泛喜爱。



      Li Feifei, PhD in Management, Associate Professor, Head of Full-English Teaching Program. Her research field is marketing strategy and brand management. She was awarded the first place in the 6th Shandong Normal University Young Teaching Achiever Competition. She won the first prize in the seventh "Super Star Cup" teaching competition for young teachers in Shandong Province. In 2020, she was recommended to join the National Teaching Competition Selection and won the third place in the Arts category in Shandong Province. She was awarded the project of university-level teaching reform and "Golden Course”, presided over and participated in provincial and national academic research projects. She published one academic monograph and many papers in CSSCI journals. Her classroom is full of spirituality, with academic atmosphere, application value and great appeal. Her courses such as Marketing, Consumer Behavior, Sales Psychology, and Strategic Management are highly regarded by students and her all-English courses are also widely enjoyed by foreign graduates.